News

Morpho on FR 3  France national TV #Midi en France# program 13th of March 2017

Morpho on FR 3 France national TV #Midi en France# program 13th of March 2017

Morpho on FR 3 France national TV #Midi en France# program 13th of March 2017

Lumio luminescent snowshoes by MORPHO

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MORPHO Trilogy on TV8 MontBlanc

MORPHO Trilogy on TV8 MontBlanc

MORPHO Trilogy on TV8 MontBlanc

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23/02/2017 Le Messager weekly Lake Geneva newspaper- Trimoor Moorshoes

23/02/2017 Le Messager weekly Lake Geneva newspaper- Trimoor Moorshoes

Press article in 23/02/2017 Le Messager weekly Lake Geneva newspaper- Trimoor Moorshoes

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Wellness and Snowshoeing gift packages by Bain Bleu Geneva, Switzerland

Wellness and Snowshoeing gift packages by Bain Bleu Geneva, Switzerland

Authentic pleasures and wellness finally offered all in one, by BAIN BLEU Geneva Switzerland, Morpho snowshoes and chalet La Tapiaz col de L'encrenaz

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Introducing Trimove S Twin Tip  W2016-2017

Introducing Trimove S Twin Tip W2016-2017

Morpho invents TRIMOVE S Twin Tip snowshoes, , new shape which allows going backwards

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Morpho on TV5 monde, 27th of May 2016, 18.20pm

Morpho on TV5 monde, 27th of May 2016, 18.20pm

Morpho onTV5 monde, 27th of May 2016, 18.20pm: JM Mechelany CEO of MORPHO inteviewed in the Economic news of TV5 Monde

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Great article in France's Usine nouvelle about MORPHO

Great article in France's Usine nouvelle about MORPHO

Great article in France's Usine nouvelle of 10/04/2016 about MORPHO snowshoes

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LUMIO snowshoes available in Thonon @ Mountain services

LUMIO snowshoes available in Thonon @ Mountain services

LUMIO luminescent snowshoes now available at MOUNTAIN SERVICES in Thonon

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MORPHO presents LUMIO, the luminescent snowshoe

MORPHO presents LUMIO, the luminescent snowshoe

MORPHO is proud to announce new winter 15/16 LUMIO© luminescent Snowshoe, another revolutionary invention of MORPHO, Made in France.

This innovation was very well perceived at ISPO exhibition in München beginning of February 2015

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Repeat order from NATO awarded to MORPHO

Repeat order from NATO awarded to MORPHO

A NATO European army reorders MORPHO snowshoes, after the first successful delivery of 2013

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100% TOP reviews by end users for MORPHO snowshoes in USA

100% TOP reviews by end users for MORPHO snowshoes in USA

MORPHO range snowshoes and accessories now available in USA, thanks to on line retailer AMAZON.COM

100% TOP reviews of our snowshoes by end users, year to date

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Witness from Canada, BC: MORPHO, the best snowshoes on the market

Witness from Canada, BC: MORPHO, the best snowshoes on the market

Melanie K., a long time MORPHO Ultimalp snowshoes user, sends us by mail a spontaneous feedback and wants to buy absolutely the same style Ultimalp, ten years after; We are looking for dealers in British Columbia

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MORPHO in USA Snowshoe magazine

MORPHO in USA Snowshoe magazine

Comprehensive article about "le style Français" by MORPHO snowshoes published in Snowshoe Magazine

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Contact

World map
Groupe JMM
33 quai de Ripaille
74200 THONON LES BAINS
France
+33 (0)4 50 71 86 57
jmm@morpho.tm.fr

History

Beginning of year 1996 security in snow spaces and specifically in off-piste and in wild areas has not yet been handled globally by worldwide mountain equipment manufacturers: you were missing complete equipment allowing you free riding, snowshoeing with utmost security, comfort and functionality. The MORPHO global concept was born from this fact and from this need which you identified as a snowshoer, free-rider or skier.

End of December 1996 Jean Marie Mechelany has decided to step into this adventure along with an industrial good friend of his, Daniel Beranger. Daniel is a ski instructor and had unfortunately broken a couple of his ribs while snowshoeing. They were discussing that the market lacked a security package offer for snowshoes, clothes, mountain boots, simple backpacks and avalanche victim research system that fitted together. MORPHO trademark is registered in France in January 1997 and since extended to 105 countries of the world.

Jean Marie Mechelany was recognized as a package pioneer in the snowshoe area by a specialized famous magazine when he first introduced MORPHO prototypes at the Grenoble March 97 SIG exhibition. Grenoble is an Olympic city located in the heart of the French Alps, from where most success stories and mountain innovations are born. Thanks to famous French distributors and retailers involved in mountain and outdoor business, who identified the same needs, the complete MORPHO range is available in France since 97/98.

In 1998, with first France orders in hand, MORPHO snowshoes starts penetrating export markets as by participating at ISPO winter Mûnchen exhibition in February 1998 for the first time. Distributors from Spain, Switzerland and Finland join the MORPHO brand winter 98/99.

In 1998 French Middle mountain guides (AEM) select the MORPHO clothing classic line as their official professional apparel.

Jean Marie Mechelany invents the « Morpholite», a visual electronic system set on the outside of a moutain jacket to allow proper checking of the good functioning of a beacon, in partnership with Ortovox. A Soleau Envelop is registered at INPI, patent office of Grenoble, France.

In 1999 MORPHO extends its snowshoe range with the introduction of MIGUET shapes especially designed for women and kids: the first snowshoe for kids on the market with a rigid articulated binding. At the same time MORPHO invents the perfumed snowshoe: a killer in Japan!!! . In addition to provide with a fun feature this invention helps finding people lost in snow areas (not in avalanches) thanks to the MORPHOTRACK perfumed key holder : give it to sniff to a sniffing dog and the dog will find the snowshoe that smells the same !!

In 2000 MORPHO extends its snowshoe range to the whole family by inventing and patenting the 3D “SNOW TRIMARAN” designed for people weighting more than 90kgs. The TRIM 3D range is born. It allows MORPHO to penetrate Canadian, Finnish and Norwegian markets.

In 2001 MORPHO is awarded Army bids for Norwegian and polish armed forces. The TRIM patent is extended worldwide.

In 2002 MORPHO strengthens its marketing and commercial position in 34 countries of the World and becomes snowshoe leader in Finland.

In 2003 MORPHO invents the MORPHOVOX, morphologic mobile phone hands free Ear set targeted to outdoor sports and activities users.

In 2005 MORPHO extends the patented 3D TRIM concept to the whole range of snowshoes by creating TRIMMY shapes (for people less than 64kgs) and TRIMO shapes (for people between 60 and 96kgs)

In 2006 MORPHO refines the design and functionalities of its snowshoes by introducing a very attractive articulated new binding, a silent kit and beautiful logos sticked on the snowshoes base.

In 2007, aware of the heating climatic changes expected, MORPHO launches a very high end marine clothing gear collection dedicated to sportswomen who love sailing under the trademark SAILING FOR WOMAN, in compliance with its strategy to invent outdoor products that fit human morphology. These gears become available on the markets as of summer 2008. www.sailing4woman.com

In 2009, at ISPO München Exhibition, SAILING FOR WOMAN by MORPHO is awarded the ultimate innovation prize: ISPO brandnew award in clothing category for its LEMANJA PANTS innovative sailing technical pants. The Awareness of MORPHO trademark is then increased by 10 in the outdoor sports markets.

In 2011, MORPHO launches a new 3D TRIM patented concept generation of snowshoes, the TRIMOVE range, providing for outstanding floatation and snow walking comfort as well as a new design very well appreciated by snowshoers, worldwide.

MORPHO is a French prestigious and quality worldwide registered trademark. MORPHO snowshoes are made in France. MORPHO, logically yours.